Insight Report  January 29, 2016

Fashion: Video

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Online video has become one of the most resonant forms of content marketing. Fashion brands are poised to excel in this medium due to the industry's inherently visual nature, and select brands are winning with a two-fold approach: engaging content and strategic advertising spend.

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L2 Research Briefing


[codepeople-post-map] At this briefing, L2 review the ranking and key findings from our eighth-annual Digital IQ Index: Fashion. The Index analyzes and benchmarks the digital competence of more than 80 Fashion brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile in the US.

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Maureen Murphy Chief Strategy Officer and Co-Founder / Gartner L2

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