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As social media platforms continue to compete for a limited pool of advertising dollars, YouTube distinguishes itself with clear-cut ROI. While over 90 percent of Fashion brands maintain an official YouTube channel, brands consistently fail to optimize content across four key areas: discoverability, advertising, subscribers, and path to purchase. As select Fashion houses begin to lag peers that benefit from strong Beauty & Fragrance content, brand managers are getting the message: compelling content is not the only prerequisite to succeed on this platform.