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L2 Digital IQ Index
Over the past year, nearly $20 billion in investment capital has poured into the maturing FinTech arena. As new platforms seek to disrupt not only the payments space, but also personalized insurance, investment, and retirement planning, many traditional providers find themselves behind the innovation curve. In an attempt to attract and retain future wealth generated by the Millennial cohort, Financial Services brands are undergoing the most significant digital transformation efforts since the rise of Internet services. The 2016 Digital IQ Index: Financial Services benchmarks the digital performance of 70 brands operating in the US market, with a specific focus on Insurance and Wealth Management offerings.