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Gartner L2 Digital IQ Index
Following widespread scrutiny of advertising platforms in 2017, financial services brands are evaluating investments in other areas of digital competence, including site content, data capture, and customer service. As more sophisticated fintech offerings gain traction, traditional brands face evolving challenges regarding how to connect, engage, and convert future customers via online channels
L2 Digital IQ Index: Top Financial Brands in Digital 2017
November 21, 2017
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As financial companies reduce spend on display advertising, the question remains: where should brands reinvest to increase awareness?
Bank of America's education portal and millennial-friendly campaigns suggest one answer. These assets make the bank one of the most digital-savvy brands, according to L2's Digital IQ Index: Financial Services. GEICO also joins the Genius ranks, boasting a best-in-class video strategy on YouTube and aggressive mobile advertising.
L2’s second annual Digital IQ Index: Financial Services report measures the digital competence of 95 traditional and fintech businesses. For more insights, visit L2inc.com.