Gartner L2 Digital IQ Index  November 7, 2017

Financial Services US 2017

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Gartner L2 Digital IQ Index
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Following widespread scrutiny of advertising platforms in 2017, financial services brands are evaluating investments in other areas of digital competence, including site content, data capture, and customer service. As more sophisticated fintech offerings gain traction, traditional brands face evolving challenges regarding how to connect, engage, and convert future customers via online channels

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