Insight Report  September 10, 2018

FMCG Europe: Competing on Amazon

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Only half of FMCG Index brands in Germany and the U.K. are using Amazon Advertising (formerly Amazon Marketing Services) to draw attention to their products in the way that brick-and-mortar stores use end caps. However, as both countries are Amazon’s biggest markets after the U.S., brands should add Amazon Advertising to their marketing arsenal to avoid being left behind.

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