Insight Report  September 10, 2018

FMCG Europe: Competing on Amazon

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Insight Report

Only half of FMCG Index brands in Germany and the U.K. are using Amazon Advertising (formerly Amazon Marketing Services) to draw attention to their products in the way that brick-and-mortar stores use end caps. However, as both countries are Amazon’s biggest markets after the U.S., brands should add Amazon Advertising to their marketing arsenal to avoid being left behind.

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