Gartner L2 Digital IQ Index  July 27, 2017

FMCG Germany 2017

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Established FMCG brands have fared better in Germany than in other European markets, as enduring consumer loyalty and slow e-commerce growth have prevented the rise of digital-first competitors. However, Amazon has established itself as a dominant presence in the region, and brands are struggling to adapt their brand-building beyond traditional display ads to optimize their online presence. Brands creating a holistic digital experience are better positioned to reap the rewards of future online growth.

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How Germany's FMCG Brands Can Leverage Amazon

September 7, 2017

This video covers highlights from L2’s Digital IQ Index: FMCG Germany, a report benchmarking the digital performance of 60 personal care and home care brands across 11 product categories. A key area of analysis is how FMCG brands can maximize their visibility and sales through the most popular online e-tailer in Germany: Amazon.  

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