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Gartner L2 Digital IQ Index
Amidst the rising consumer demand for transparency regarding where food comes from and how it is produced, select Food brands are leveraging digital channels to expand the limited brand story conveyed on packaging labels and billboards. The second annual Digital IQ Index: Food study benchmarks the digital competence of 114 packaged food brands in the U.S. market. This report examines how brands stack up along various facets of digital, including recipe engine sophistication, e-tailer visibility, and digital coupon redemption.