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Gartner L2 Digital IQ Index
A sluggish market and the health-conscious consumer have fueled the rise of healthy packaged food brands at the expense of the industry's legacy players. In response, legacy brands are engaging in high-profile M&As and shoring up digital infrastructures. Large brands are leveraging the breadth and depth of their digital assets in order to outmaneuver sector upstarts by inching ahead on mobile and making smart recipe content investments.