Insight Report  June 23, 2017

Food: E-Tailer Landscape

Insight Report

After a slow digital start, leading US grocers are beginning to prioritize e-commerce innovation and build out meal delivery services that offer compelling opportunities for brands. While increased e-tailer sophistication presents a new channel for growth, brand strategy must address the differences in merchandising opportunities across platforms and respond to growing challenges like private labels and voice search.

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