L2 Digital IQ Index  August 8, 2017

Food: US 2017

L2 Member? Login to download
L2 Digital IQ Index
play

As grocery sales move online and retailers expand their e-commerce capabilities, food brands are faced with growing challenges. Private label products and independent brands continue to eat away at share of shelf across retailer platforms, and established brands are losing valuable Google search visibility to third-party content hubs like Allrecipes. As Index brands are shunted from first-page results on Google, it is critical that they mitigate new threats with investments in emerging marketing and merchandising capabilities. The fourth annual Digital IQ Index: Food US report benchmarks the digital performance of 146 food brands operating in the US.

Explore the Data Interactive for this Report

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.