As grocery sales move online and retailers expand their e-commerce capabilities, food brands are faced with growing challenges. Private label products and independent brands continue to eat away at share of shelf across retailer platforms, and established brands are losing valuable Google search visibility to third-party content hubs like Allrecipes. As Index brands are shunted from first-page results on Google, it is critical that they mitigate new threats with investments in emerging marketing and merchandising capabilities. The fourth annual Digital IQ Index: Food US report benchmarks the digital performance of 146 food brands operating in the US.
Food: US 2017
August 14, 2017
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As grocery sales move online and retailers expand their e-commerce capabilities, food brands are faced with growing challenges. Private label products and independent brands continue to eat away at share of shelf across retailer platforms, and established brands are losing valuable Google search visibility to third-party content hubs like Allrecipes. As Index brands are shunted from first-page results on Google, it is critical that they mitigate new threats with investments in emerging marketing and merchandising capabilities.