Gartner L2 Digital IQ Index  July 24, 2018

Food US 2018

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Amid a challenging retail environment, food brands continue to struggle with shifts in consumer tastes and preferences. Unbranded search is growing twice as fast as branded across all categories, and vegan, low-sugar, and low-carb searches lead the charge with double-digit growth. While food companies scramble to innovate their product offerings, category disruptors catering to ingredient-driven trends rival established brands across digital marketing and e-commerce channels. To mitigate the threat of longtail competitors, successful food brands adapt to these challenges with deft content optimization and early leads on emerging platforms like Instacart.

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DIQ Food US 2018

August 24, 2018

L2 Research Briefing


Join us on August 15th for a webinar discussing key findings from our fifth annual Digital IQ Index: Food US 2018 report. The briefing will include data-driven insights and best practices specific to the Food and Grocery sector to help inform brands' digital marketing and e-commerce investment decisions.

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