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Amid a challenging retail environment, food brands continue to struggle with shifts in consumer tastes and preferences. Unbranded search is growing twice as fast as branded across all categories, and vegan, low-sugar, and low-carb searches lead the charge with double-digit growth. While food companies scramble to innovate their product offerings, category disruptors catering to ingredient-driven trends rival established brands across digital marketing and e-commerce channels. To mitigate the threat of longtail competitors, successful food brands adapt to these challenges with deft content optimization and early leads on emerging platforms like Instacart.
DIQ Food US 2018
August 24, 2018
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L2 Research Briefing
Join us on August 15th for a webinar discussing key findings from our fifth annual Digital IQ Index: Food US 2018 report. The briefing will include data-driven insights and best practices specific to the Food and Grocery sector to help inform brands' digital marketing and e-commerce investment decisions.