Gartner L2 Digital IQ Index  March 13, 2018

Grocery US 2018

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Gartner L2 Digital IQ Index
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Digital grocery in the US has long trailed developments in Europe and Asia, but consumer demand and grocer sophistication are finally advancing. As Amazon and Whole Foods continue to merge and Instacart evolves as both a partner and rival, there is clearly blood in the water. Grocers need to hone their digital marketing and fulfillment strategies to capture online sales and survive.

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