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Digital grocery in the US has long trailed developments in Europe and Asia, but consumer demand and grocer sophistication are finally advancing. As Amazon and Whole Foods continue to merge and Instacart evolves as both a partner and rival, there is clearly blood in the water. Grocers need to hone their digital marketing and fulfillment strategies to capture online sales and survive.
Grocery US 2018
April 10, 2018
· 9,843 views
US grocery retailers are finally waking up and investing in e-commerce. But can they match the skills of Amazon? We took a look at the main areas where brands should focus their attention, from site functionality to mobile optimization. L2’s inaugural Digital IQ Index: Grocery benchmarks the digital competence of 60 grocery retailers in the United States. For these and more insights, visit L2inc.com.