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Digital sales are the main growth driver for grocery retailers, but customers are frequently unsatisfied with the online shopping experience and adoption remains low. Leading grocers use digital tools to ease customer hesitancy along the purchase path, making basket building and reorders a seamless process. Laggards need to move quickly and invest in both basic digital store features like list building as well as owned and partnered delivery. Otherwise they risk losing digitally savvy customers as Amazon consolidates its grip on Whole Foods and expands delivery through Prime Now.
Grocery US 2019
April 8, 2019
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L2 Research Briefing
Join Gartner L2 on March 20th at 1 pm EST for a webinar discussing key findings from our annual Digital IQ Index Grocery US 2019 report. The briefing will include data-driven insights and best practices specific to the Grocery sector to help inform brands' digital marketing and e-commerce investment decisions. Please copy and paste the link below to register - https://l2inc.zoom.us/webinar/register/WN_uEpi6v3jTHCjWubGIH8R2Q