L2 Digital IQ Index  April 15, 2014

Hair Care & Color 2014

L2 Digital IQ Index
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The cocktail for success in Hair Care & Color is no longer a mix of celebrity endorsements, product innovation, and aggressive print and television spend. Since 2013, digital investment has increased significantly across Hair Care & Color brands. Our 2014 Index examines and ranks the digital performance of 61 brands in the U.S.

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Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.