L2 Digital IQ Index  August 24, 2016

Hair Care & Color 2016

L2 Member? Login to download
L2 Digital IQ Index

Hair Care continues to lag behind the rest of the beauty sector in digital, handicapped by low average cart values and undesirable ship-to-weight ratios. Yet the categorizations that once defined the industry—professional and consumer, natural and treated-are fading, thanks in part to e-tailers like Amazon. As the lines blur, many of the rules that once defined the hair care industry are no longer relevant, and brands must adjust to the changing landscape.