Gartner L2 Digital IQ Index  July 20, 2017

Hair Care & Color 2017

Already a client? Login to download
Gartner L2 Digital IQ Index

Consumers are shopping for hair products specific to their unique needs and by "active" ingredient, transforming the path to purchase and enabling the rise of nimble, independently-owned brands. Amazon continues to reconfigure the industry, catapulting emerging brands to success and enticing professional brands to reevaluate entrenched distribution models. In a bid to solidify their stake in an evolving market, winning legacy brands are dialing up spend in display advertising and online media with their retail partners. The fifth annual L2 Digital IQ Index: Hair Care & Color 2017 benchmarks the digital performance of 91 brands in the US spanning both consumer and professional product segments.

Other Resources
Graphs lock
Case Studies Archives lock

Video Overview

play

Hair Care & Color 2017

July 19, 2017
· 6,665 views

Consumers are shopping for hair products specific to their unique needs and by "active" ingredient, transforming the path to purchase and enabling the rise of nimble, independently-owned brands. Amazon continues to reconfigure the industry, catapulting emerging brands to success and enticing professional brands to reevaluate entrenched distribution models. In a bid to solidify their stake in an evolving market, winning legacy brands are dialing up spend in display advertising and online media with their retail partners. The fifth annual L2 Digital IQ Index: Hair Care & Color 2017 benchmarks the digital performance of 91 brands in the US spanning both consumer and professional product segments.

L2 Research Briefing

play

At this briefing, Gartner L2 will review the rankings and key findings from our sixth-annual Digital IQ Index®: Hair Care & Color. The Index analyzes and benchmarks the digital competence of more than 70 consumer and professional brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.

Download Presentation (PDF) lock

Case Studies

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.