Already a client? Login to download
Gartner L2 Digital IQ Index
Prestige hair care is the fastest-growing category within beauty, driven heavily by sales outside of traditional salon channels. This change has led to expanded category and product offerings and a swell of independent brands flooding the market with niche product lines. As the e-commerce path to purchase continues to evolve, winning brands prioritize influencer and retailer relationships as well as guided selling content on their sites to attract customers.