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Prestige hair care is the fastest-growing category within beauty, driven heavily by sales outside of traditional salon channels. This change has led to expanded category and product offerings and a swell of independent brands flooding the market with niche product lines. As the e-commerce path to purchase continues to evolve, winning brands prioritize influencer and retailer relationships as well as guided selling content on their sites to attract customers.
Hair Care & Color US 2018
September 26, 2018
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L2 Research Briefing
At this briefing, Gartner L2 will review the rankings and key findings from our sixth-annual Digital IQ Index®: Hair Care & Color. The Index analyzes and benchmarks the digital competence of more than 70 consumer and professional brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.