Gartner L2 Digital IQ Index  August 7, 2018

Hair Care & Color US 2018

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Gartner L2 Digital IQ Index
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Prestige hair care is the fastest-growing category within beauty, driven heavily by sales outside of traditional salon channels. This change has led to expanded category and product offerings and a swell of independent brands flooding the market with niche product lines. As the e-commerce path to purchase continues to evolve, winning brands prioritize influencer and retailer relationships as well as guided selling content on their sites to attract customers.

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