Insight Report  August 11, 2015

Hair Care & Color: E-Commerce

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Insight Report

With disadvantageous ship-to-weight ratios, Hair Care & Color brands trail behind Personal Care and other segments of the Beauty industry in embracing online commerce of any form. Nevertheless, brands are making their way to the table and initiating proactive investments in direct-to-consumer and third-party e-commerce.

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Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.