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With disadvantageous ship-to-weight ratios, Hair Care & Color brands trail behind Personal Care and other segments of the Beauty industry in embracing online commerce of any form. Nevertheless, brands are making their way to the table and initiating proactive investments in direct-to-consumer and third-party e-commerce.
L2 Research Briefing
[codepeople-post-map] At this briefing, L2 will review the rankings and key findings from our fourth-annual Digital IQ Index: Hair Care & Color. The Index analyzes and benchmarks the digital competence of more than 60 consumer and professional brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.