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Hair Care & Color brands are taking a page out of the Beauty category's playbook, using guided selling tactics to assist consumers down the path to purchase.
L2 Research Briefing
[codepeople-post-map] At this briefing, L2 will review the rankings and key findings from our fourth-annual Digital IQ Index: Hair Care & Color. The Index analyzes and benchmarks the digital competence of more than 60 consumer and professional brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.