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Social media has become an important branding tool for the Hair Care & Color industry, particularly for smaller brands trying to step out of the shadows of larger enterprises. While Facebook remains the leader in terms of brand adoption and community size, Instagram has shown the highest community growth; YouTube and Pinterest have suffered high levels of account abandonment.
L2 Research Briefing
[codepeople-post-map] At this briefing, L2 will review the rankings and key findings from our fourth-annual Digital IQ Index: Hair Care & Color. The Index analyzes and benchmarks the digital competence of more than 60 consumer and professional brands identifying their digital strengths and weaknesses and ranking their performance across their site, digital marketing, social media and mobile.