Gartner L2 Digital IQ Index  January 25, 2018

Home Care US 2018

Already a client? Login to download

E-commerce is expected to account for 78 percent of all sales growth in the US CPG industry between now and 2020, and strong performance across multiple e-tailer platforms is increasingly critical to a brand’s bottom line. While Amazon remains the top platform, Walmart’s online sales grew twice as fast as Amazon’s in 2017, and Target doubled down on compelling fulfillment initiatives. As brands come to rely even more on their distribution partners, many are paring down their roster of display ad publishers and increasing the number of ads they serve on e-tailer platforms. By deploying smart e-tailer strategies and strengthening their sites with SEO-optimized tutorial content, a few standout home care brands are dominating the landscape.

Other Resources
Case Studies Archives

Home Care 2018

February 22, 2018

Explore the Data Interactive for this Report

Case Studies

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.