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Home care brands face strong headwinds across the digital ecosystem. With consumer demand for ingredient transparency on the rise, legacy brands have been slower to integrate ingredients onto sites compared to smaller, more nimble competitors. Even as brand building transitions to digital, most home care brands have yet to find their footing on visual-first platforms like Instagram. Additionally, Amazon’s growing advertising business and expanding private label assortment increasingly threatens brands’ visibility and overall performance on the platform. With pressure mounting, brands must maximize the potential of their creative assets across top-of-the-funnel marketing channels, adapt to new digital platforms and coordinate e-commerce media budgets to increase the company's share of online baskets.
Home Care US 2019
March 27, 2019
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L2 Research Briefing
Join Gartner L2 on March 13th at 1 pm EST for a webinar discussing key findings from our annual Digital IQ Index Home Care US 2019 report. The briefing will include data-driven insights and best practices specific to the Home Care sector to help inform brands' digital marketing and e-commerce investment decisions. Please copy and paste the link below to register - https://l2inc.zoom.us/webinar/register/WN_sejbsby9Ru-J0in7AzLhvw