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As the growth of online sales continues to surpass that of brick-and-mortar stores, large enterprises in the home care sector are scaling up e-commerce investments. Brands are investing in strategic optimizations to product features and package design, landing page design and media plans, including display ads and ad placements on e-tailer sites. This report analyzes various measures that home care brands across different categories are implementing to improve search visibility and ranking, influence conversions and drive profitability.