Insight Report  July 29, 2015

Home Care: Enterprise Investments

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By skating to where the puck is headed, Home Care industry enterprises are justifying their strategic digital investments in desktop and mobile-optimized brand sites, as well as web advertising and e-tailer visibility. These investments have supported the superior digital portfolio performance of forward-looking players Procter & Gamble, Kimberly-Clark, Georgia-Pacific and Reckitt Benckiser, while less strategic peers are being left in the dust.

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