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The 2015 Digital IQ Index: Home Care assesses the digital performance of 69 Home Care brands in the U.S., spanning eight product categories. Though e-commerce as a percentage of sales is in the low single digits (for now), the promise of digital influence and emergence of online grocery options are enormous incentives for Home Care enterprises. This study examines brand efforts in the site and e-commerce, digital marketing, social media, and mobile dimensions, with a particular focus on brand performances across leading e-tailers (Amazon, Walmart, and Target).