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L2 ranked more than 2,000 brands in 2016, and only 71 earned the Genius distinction. The In the Company of Genius 2016 report highlights how these organizations made bold resource commitments to digital by optimizing their digital ecosystems for e-commerce, leveraging data capture to deliver highly customized experiences, and activating platform-specific content strategies. As always, innovative and truly mobile first experiences further positioned Genius brands at the top of their respective sectors. L2’s In the Company of Genius 2016 highlights the trends that defined Genius brands this year, ranking 2,058 brands across 28 Digital IQ Index studies.