Insight Report  September 18, 2018

Influencer Engagement 2018

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Influencer marketing is at an inflection point. The key to building a successful program is to leverage the social capital of influencers to the benefit of the brand. Certain categories, such as watches & jewelry, tend to see dramatic decreases in engagement when featuring influencers, while traditionally strong categories, like beauty and fashion, face new risks as the relationship-based tradition of influencer marketing shows its dark side.

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