Insight Report  January 3, 2018

Influencers: Measuring Impact

L2 Member? Login to download
Insight Report

Influencer marketing has seen rapid evolution and increased deployment among brands. However, there remains a dearth of relevant data and analysis to determine strategies to maximize return on investment. To address the growing need for data‑driven recommendations, L2 analyzed the impact of follower count, competing endorsements, and perceived authenticity on engagement generated by Instagram influencer campaigns across 875 brands.

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.