Insight Report  January 3, 2018

Influencers: Measuring Impact

Already a client? Login to download

Jump to Section

open
Insight Report

Influencer marketing has seen rapid evolution and increased deployment among brands. However, there remains a dearth of relevant data and analysis to determine strategies to maximize return on investment. To address the growing need for data‑driven recommendations, L2 analyzed the impact of follower count, competing endorsements, and perceived authenticity on engagement generated by Instagram influencer campaigns across 875 brands.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.