Insight Report  October 6, 2017

Influencers: Micro vs. Mega

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Whether they have thousands of followers or millions, influencers routinely hold greater sway over their audiences than brands could ever hope to achieve on their own. L2 analyzed more than 84,000 posts from 394 influencers on their personal Instagram accounts, and found that size of an influencer's following impacts brand strategy around measurement, posting cadence, and authenticity.

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