Insight Report  November 1, 2017

Influencers: To #Ad or Not to #Ad

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Influencers are an essential channel for brands to boost reach and engagement on social media, but from a consumer perspective, it can be hard to discern which posts are paid. In order to determine the impact of the hashtags used to identify ads and uncover best practices, L2 analyzed more than 8,000 posts from 19 influencer Instagram accounts.

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