Insight Report  June 8, 2015

Instagram: User Generated Content

Already a client? Login to download

Jump to Section

open
Insight Report
play

Trust in user-generated content (UGC) has carried over to visual imagery, with the majority of consumers trusting user photos more than they trust brand or professional photos. While the presence of user-generated imagery has increased across owned, paid and earned channels, brands are still missing opportunities to systematically leverage Instagram in marketing communications.

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.