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April 20, 2016 –
Instagram's value proposition to brands is immediately apparent. Less clear is if there is an equivalent brand-building opportunity on Snapchat: social media's latest "it" girl, and a platform that rewards the authentic vs. the aspirational. Brands should not be debating between Instagram and Snapchat, but rather play to the different strengths of the most engaging and important platforms to the coveted Millennial audience.