Intelligence Report  April 20, 2016

Instagram vs. Snapchat

L2 Member? Login to download
Intelligence Report

Instagram's value proposition to brands is immediately apparent. Less clear is if there is an equivalent brand-building opportunity on Snapchat: social media's latest "it" girl, and a platform that rewards the authentic vs. the aspirational. Brands should not be debating between Instagram and Snapchat, but rather play to the different strengths of the most engaging and important platforms to the coveted Millennial audience.

Explore the Data Interactive for this Report

Become a Member

Members use our data and insights to benchmark their digital performance and identify and prioritize opportunities to maximize the business impact of their digital investments.