Gartner L2 Digital IQ Index  June 5, 2018

Insurance US 2018

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Gartner L2 Digital IQ Index

As consumers increasingly conduct online research when shopping for auto, home, and life insurance, Index brands face two emerging threats. First, price comparison sites are encroaching upon Index brand search real estate, increasing transparency in an already price-sensitive environment. Second, commoditization of insurance continues to attract insurtech disruptors that appeal to digitally-native millennials buying insurance for the first time.

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Insurance US 2018

July 10, 2018
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