Gartner L2 Digital IQ Index  January 23, 2015

Japan & Korea Luxury 2015

Already a client? Login to download
Gartner L2 Digital IQ Index

The 2015 Digital IQ Index: Japan & Korea Luxury assesses the digital performance of 70 Luxury brands in Japan and 68 Luxury brands in Korea spanning two product categories: Fashion and Watches & Jewelry. As luxury brands wrestle with cooling sales in China, two regional players show signs of continuing strength: Japan and South Korea. While Korea boasts the fastest Internet connectivity speeds worldwide and the highest social media penetration rates in East Asia, luxury brands have failed to invest in Korea-specific sites or platforms. Only a quarter of brands in the study maintain a Korea-specific Facebook page (compared to nearly half in Japan), and less than ten percent experiment with dominant regional platforms such as Kakao and Naver. Despite ample opportunities across both markets, digital investments by brands frequently diverge.

Other Resources
Graphs lock
Case Studies Archives lock

Video Overview

play

Japan & Korea Luxury 2015

January 23, 2015
· 1,106 views

The 2015 Digital IQ Index: Japan & Korea Luxury assesses the digital performance of 70 Luxury brands in Japan and 68 Luxury brands in Korea spanning two product categories: Fashion and Watches & Jewelry. As luxury brands wrestle with cooling sales in China, two regional players show signs of continuing strength: Japan and South Korea. While Korea boasts the fastest Internet connectivity speeds worldwide and the highest social media penetration rates in East Asia, luxury brands have failed to invest in Korea-specific sites or platforms. Only a quarter of brands in the study maintain a Korea-specific Facebook page (compared to nearly half in Japan), and less than ten percent experiment with dominant regional platforms such as Kakao and Naver. Despite ample opportunities across both markets, digital investments by brands frequently diverge. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc

L2 Research Briefing

play

  At this research briefing, L2 Co-founder and Head of Research Maureen Mullen will summarize insights gleaned from a year’s worth of research and education while giving member brands a window into 2016 predictions. The briefing will include data-driven insights, trends and best practices specific to the Asian markets to help brands make digital investment decisions.[codepeople-post-map]

Download Presentation (PDF) lock

Case Studies

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.