Insight Report  June 8, 2017

Jewelry: Bridal Innovation

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Insight Report

As a new generation begins to tie the knot, a handful of digitally forward online boutiques are carving into the market share of established players and courting millennials with superior site experiences. To meet the digital expectations of today's young couples, traditional jewelers must refresh their sites with intuitive customization tools, thorough educational resources, and responsive customer service.

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