Intelligence Report  September 16, 2015

Localization 2015

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As e-commerce expands globally most brands struggle to find the right balance between relevant, localized efforts and standardized operations that scale efficiently. One of the largest challenges to localization is international pricing. Prices for the same goods vary worldwide due to exchange rates, import duties, sales taxes, and differentials in local pricing power. This report examines localization efforts of 67 global brands across 10 countries: Brazil, Canada, China, France, Germany, Japan, Russia, South Korea, the U.K., and the U.S and identifies best-in-class practices to achieve the greatest return on localization investments.

Other Resources

Localization Webinar 2015

September 15, 2015

Localization Webinar 2015

L2 Research Briefing


Localization At this webinar, we will preview findings from L2’s Intelligence Report: Localization which examines how top consumer brands have scaled e-commerce across global markets. Key insights:

  • the sophistication of e-commerce offerings across countries
  • best-in-class practices to illustrate market nuances
  • landmark case studies on winning strategies in scaling e-commerce investments
  • relationships between organizational resources and localization success
  Please register here This webinar is open to member and non-member brands. Only business email addresses are eligible for registration.

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