Intelligence Report  September 16, 2015

Localization 2015

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Intelligence Report

As e-commerce expands globally most brands struggle to find the right balance between relevant, localized efforts and standardized operations that scale efficiently. One of the largest challenges to localization is international pricing. Prices for the same goods vary worldwide due to exchange rates, import duties, sales taxes, and differentials in local pricing power. This report examines localization efforts of 67 global brands across 10 countries: Brazil, Canada, China, France, Germany, Japan, Russia, South Korea, the U.K., and the U.S and identifies best-in-class practices to achieve the greatest return on localization investments.

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