Intelligence Report  March 30, 2017

Localization 2017

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While international expansion is often seen as an panacea for revenue growth, local variables like language, currency, platform, fulfillment, and consumer preference challenge brands to develop offerings that scale effectively across markets. L2's analysis identifies key digital strategies that reinforce global branding and maximize in-market e-commerce. Case studies, including Burberry, adidas, and Ralph Lauren, highlight best and worst examples and investigate nuances of local trends, commerce enablement, and organizational resources necessary for success. L2's Intelligence Report: Localization 2017 analyzes more than 45,000 data points to measure local e-commerce enablement and content deployment of 82 brands across seven verticals and twelve countries.

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