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Well-executed loyalty programs can drive consumer engagement, facilitate data collection, personalize on-site experiences, and help brands identify the most valuable customers. However, less than half of consumers are satisfied with their loyalty program experiences. L2 identified several key areas for investment to improve the user experience and encourage brand engagement, from increasing loyalty-specific communications to integrating programs across all digital touchpoints.
Loyalty Briefing 2017
August 7, 2017
Examining how best in class brands are growing brand affinity and customer lifetime value (CLV) by harnessing the power of consumer loyalty via data collection, personalization, incentives, and social media. Case studies of best practices and data from our Intelligence report shared.