Intelligence Report  July 17, 2017

Loyalty 2017

Already a client? Login to download

Well-executed loyalty programs can drive consumer engagement, facilitate data collection, personalize on-site experiences, and help brands identify the most valuable customers. However, less than half of consumers are satisfied with their loyalty program experiences. L2 identified several key areas for investment to improve the user experience and encourage brand engagement, from increasing loyalty-specific communications to integrating programs across all digital touchpoints.

Other Resources

Loyalty Briefing 2017

August 7, 2017

Examining how best in class brands are growing brand affinity and customer lifetime value (CLV) by harnessing the power of consumer loyalty via data collection, personalization, incentives, and social media. Case studies of best practices and data from our Intelligence report shared.

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.