Intelligence Report  July 17, 2017

Loyalty 2017

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Intelligence Report

Well-executed loyalty programs can drive consumer engagement, facilitate data collection, personalize on-site experiences, and help brands identify the most valuable customers. However, less than half of consumers are satisfied with their loyalty program experiences. L2 identified several key areas for investment to improve the user experience and encourage brand engagement, from increasing loyalty-specific communications to integrating programs across all digital touchpoints.

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