L2 Digital IQ Index  May 5, 2016

Luxury China 2016

L2 Member? Login to download
L2 Digital IQ Index

With many of their fortunes tied to Chinese consumers, global luxury brands are faced with a slowing economy, infeasible store expansions, and an increasingly sophisticated and traveling customer. Long holdouts, luxury brands in China are being forced to turn to digital as a source of growth in the domestic market and as a tool to capitalize on cross-border shoppers. The 2016 Digital IQ Index: Luxury China benchmarks the digital performance of 107 Fashion and Watches & Jewelry brands operating in China, highlighting the contrasting digital investment strategies of pure and accessible luxury players.