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L2 Digital IQ Index
With many of their fortunes tied to Chinese consumers, global luxury brands are faced with a slowing economy, infeasible store expansions, and an increasingly sophisticated and traveling customer. Long holdouts, luxury brands in China are being forced to turn to digital as a source of growth in the domestic market and as a tool to capitalize on cross-border shoppers. The 2016 Digital IQ Index: Luxury China benchmarks the digital performance of 107 Fashion and Watches & Jewelry brands operating in China, highlighting the contrasting digital investment strategies of pure and accessible luxury players.