L2 Digital IQ Index
Chinese consumers continue to spend more on Luxury goods than shoppers from any other country, and after two years of declining sales, mainland China's Luxury market is kicking back into gear. While sales growth has returned to the region, today's modest expansion pales in comparison to the rapid acceleration that put China on the Luxury map a decade ago. As a result, Luxury brands must invest in a comprehensive digital plan for China that addresses gray market threats, e-commerce challenges, and the expanding roles of social media and mobile throughout the purchase funnel. The 2017 L2 Digital IQ Index: Luxury China report benchmarks the performance of 47 Fashion brands and 42 Watches & Jewelry brands operating in China, highlighting the contrasting digital investment strategies of pure and accessible Luxury players.