L2 Digital IQ Index  December 18, 2017

Luxury Hotels US 2017

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L2 Digital IQ Index

An industry once replete with independent brands, the luxury hotel sector has consolidated drastically over the past two years. After absorbing previous sources of competition, Accor and Marriott enterprises face an immediate challenge in consolidating technology platforms and standardizing digital best practices. Meanwhile, smaller brands are fighting back with innovative initiatives like enhanced digital check-in, chat and text-based concierge services, and external partnerships that offer guests exclusive experiences.

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