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An industry once replete with independent brands, the luxury hotel sector has consolidated drastically over the past two years. After absorbing previous sources of competition, Accor and Marriott enterprises face an immediate challenge in consolidating technology platforms and standardizing digital best practices. Meanwhile, smaller brands are fighting back with innovative initiatives like enhanced digital check-in, chat and text-based concierge services, and external partnerships that offer guests exclusive experiences.
Luxury Hotels US 2017
January 30, 2018
· 12,686 views
In a competitive industry, which hotel brands are the best at wooing young, digital-first consumers? This video covers the strategies top hospitality brands use to attract millennials -- and reveals which companies boast the digital advantage. L2’s 6th annual Digital IQ Index: Luxury Hotels benchmarks the digital performance of 49 hotel and resort brands. For these and more insights, visit L2inc.com.