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The swift advances of Airbnb and Google into the hotel space have serious implications for luxury hotel brands. Digital disruptor Airbnb revolutionized the hotel industry, became a household name and continues to evolve rapidly with their premium Airbnb Plus offering and game-changing experiences. Additionally, with the continued development of Google Hotel Ads and other tools, hotels should fear Google the way retailers fear Amazon. Meanwhile, hotel giants Marriott and Hilton continue to grow, as they bulk-up to battle OTA and metasearch players, and fight over points-obsessed loyal guests. Smaller hotel brands challenge these giants through digital investments in wellness and experiences, evolving the definition of luxury travel.
Disrupting the Disruptors
December 6, 2018
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Hotels should fear Google the way retailers fear Amazon. Episode 196
L2 Research Briefing
Join us on December 11th for a webinar discussing key findings from our annual Digital IQ Index Luxury Hotels US 2018 report. The briefing will include data-driven insights and best practices specific to the Luxury Hotel sector to help inform brands' digital marketing and e-commerce investment decisions. Please copy and paste the link below to register - https://l2inc.zoom.us/webinar/register/WN_OjJ2Mjj8SgKS-VVzMzh91g