Insight Report  January 4, 2018

Luxury Hotels US: Google Hotel Finder vs. OTAs

Already a client? Login to download
Insight Report

For years, hotel brands have maintained an uneasy pact with online travel agencies (OTAs), but this co-dependent relationship is about to be challenged. The growing influence of Google Hotel Finder is causing brands to shift budgets in order to address the new balance of power.

Other Resources
Graphs lock

Daily Insights

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.