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Mobile apps enhance the usability and connectivity of smartphones, forming an important facet of the digital revolution. Retail apps grab a minor share of the overall time consumers spend on apps, but viable models of success have emerged: utilitarian apps that drive customers to interact with products and services and experiential apps that deepen engagement among targeted, valuable audiences. Best-in-class brands drive app downloads and usage at different digital touchpoints — from app store search to mobile sites — and follow through with premium app features that support high retention.
L2 Research Briefing
At this breakfast briefing, Gartner L2 will present findings from the 2019 Mobile Intelligence Report, focusing on how brands should leverage their mobile apps to drive customer retention, increased footfall and engagement, while optimizing the mobile experience and app discoverability through search platforms. The presentation will include a deep dive into app performance and site consistency across sectors, along with mobile-first search strategies that spur both app adoption and local interactions. Gartner L2 will identify which brands are establishing best practices and delivering a robust mobile experience. <br><p> Target Audience: brands and retailers investing across mobile sites and apps.