Already a client? Login to download
Mobile platforms are especially important for luxury brands because consumers are more likely to own mobile devices and rely on them for product research and purchase the more affluent they are. A review of prestige Beauty, Fashion and Watches & Jewelry investments in mobile show that while luxury brands have increased investments, there are many missed opportunities for fully integrating mobile into the overall digital strategy.
L2 Research Briefing
[codepeople-post-map] As many brands struggle to embrace a "digital = mobile" mentality, first-movers are recognizing dividends on early investments. Join L2's researchers, industry experts and thought leaders as we examine how to tailor digital efforts for the small screen. Topics will include mobile payments, advertising, and innovations in consumer engagement.