Insight Report  January 30, 2015

Mobile & Luxury 2015

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Insight Report

Mobile platforms are especially important for luxury brands because consumers are more likely to own mobile devices and rely on them for product research and purchase the more affluent they are. A review of prestige Beauty, Fashion and Watches & Jewelry investments in mobile show that while luxury brands have increased investments, there are many missed opportunities for fully integrating mobile into the overall digital strategy.

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