Intelligence Report  May 23, 2018

Mobile Marketing 2018

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Mobile has expanded from a top-of-funnel device to a legitimate transaction point. However, brands continue to underinvest in their mobile marketing initiatives relative to mobile site traffic, missing new opportunities for mobile conversions. Gartner L2 identified several ways brands can maximize results on mobile within three of the most dominant marketing channels: display advertising, paid search, and email.

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