Insight Report  June 21, 2018

Mobile Marketing 2018: Driving to Store

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Insight Report

Mobile marketing tactics specific to omnichannel retailers—from localized store ads to local product search results—help capture vital foot traffic that is more elusive in the digital age. The Gartner L2 Mobile Marketing: Driving to Store Insight Report identifies how retailers can take advantage of mobile’s expanded role as a conversion point and use mobile display advertising, search, and email to drive customers to their stores.

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