Insight Report  July 23, 2018

Mobile Marketing: Keys to Ad Quality

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The sharp rise in digital web advertising has surfaced a host of ad quality issues such as clutter, low viewability, fraudulent websites, and irrelevant audiences — problems only further exacerbated on mobile’s smaller screens. The Gartner L2 Insight Report, “Mobile Marketing: Keys to Ad Quality," identifies the media buying tactics that leading brands use to create high quality mobile ad campaigns.

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