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Gartner L2 Digital IQ Index
Undercut by a decade of price competition, European mobile operators are scrambling to differentiate their plans with new services and partner offerings. However, speculative investments in everything from music streaming services to mobile payments have come at the cost of essential e-commerce and digital marketing investments, creating confusing sites and weak social media presences. As operators continue to build costly in-house services that pit them against Internet giants like Netflix and Spotify, many are neglecting the basics. L2's first annual Digital IQ Index: Mobile Operators Europe report benchmarks the performance of 29 operators in seven countries.