Insight Report  September 7, 2017

Mobile Operators Europe: Site Optimization vs. Electronics Retailers

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Insight Report

As European mobile operators invest in new digital services like music streaming and cloud storage to attract consumers to their plans, basic investments in e-commerce lag significantly behind electronics retailers. Winning operators must align their e-commerce experiences with best-in-class standards including improved ratings and reviews on product pages and robust fulfillment options.

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